television media time buying

The Linear Agency targets and purchases the best time for your company, organization, and or product. Our expertise is placing “RESULTS ORIENTED” television broadcast or CTV/OTT media in The United States, Europe, Australia, New Zealand, and Canada.

Example

Let's assume you are a national automotive dealer chain with dealerships throughout the U.S. looking to target households with a 175k annual earnings in your neighborhood markets to promote a new model. 

By using our unrivaled household-level targeting, The Linear Agency can curate addressable target markets in real-time based upon placement data as well as over 600+ group variables that fit your optimal audiences and place targeted advertisements on the television screen in the living room and/or across various other small screens – including mobile -within the household. 

The Linear Agency can also micro-target households that are within a specific distance of dealerships across the nation, making certain you are targeting consumers that will certainly be in local neighborhood to eliminate marketing waste.

examples of Mico-targeting

Besides income and location, other examples of micro–targeting are locations visited, age, gender, purchase history, political affiliation, congressional districts, zip codes, radius from an address, geo-targeting, and much, much more.

While cookie-based audiences provide match rates of 40%-50%, our television-based solution matches selected households at a rate of 90% or higher.

need to track results online?

Linear Agency can provide connectivity from the CTV spot to your Online Browser-Based Conversions for Almost Any Type Of Campaign: Track on-line conversions, such as visiting your web site, completing a form-fill, adding an item to a shopping cart, and/or buying an item.

Need precise, actionable results?

Using Geo-fencing, our team can target exact addresses, send ads to those screens at the address, and track to see how many of those screens visited a brick and mortar store, or an online site.

Addressable Project Conversion Coverage at Zip +4 Level: With this coverage, marketers obtain workable information and insights on project efficiency as granular as one side of a road or specific floors in multi-floor buildings.

reputation management For online peace of mind

LINEAR AGENCY tracks your brand across over 100 URL’s, publicizes positive customer responses and works to resolve unfavorables; All to bring more positive responses.